Brands and the coattails of success
“TAG Heuer congratulates its beautiful rebel – MC Mary Kom into the Semi Finals of the 2012 London Olympics. The glamorous TAG Heuer Woman shares Mary’s restless and rebellious nature. Like her, she...
View ArticleCraftsmanship in luxury
Craftsmanship is the cornerstone of the luxury goods industry. The obsessive focus on the art, the cultural roots, the societal context and the history not only preserves and enhances the heritage, but...
View ArticleRespectful design, contemptuous design
Conversations with many friends, who are building communities for social businesses or are in other customer-facing roles, reveal a shared frustration. It appears that community builders and customer...
View ArticleLuxury watches and tech: who is driving whom?
Luxury products, it seems, are being trampled over by technology-enabled products enticing luxury customers. Apple created its own version of ceramic enforced gold. The real number of the Apple watches...
View ArticleAuthenticity and Vedic wisdom for luxury brands
Alicia Keys, the talented musician and singer, was in the news recently for having chosen decidedly to eschew makeup. In a monograph in a newsletter, she said she feels no need to cover up any more....
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